PROGRESS HAS A PROVIDER.

Poverty shouldn't be a prison.

Problem:
Almost Home struggled to differentiate its work helping young mothers break the cycle of poverty. Its outdated brand did not reflect the organization’s powerful, life-transforming impact. Their brand needed to resonate with three very different audiences: donors looking to invest in impactful work; partners in other agencies; and, young moms seeking a pathway out of poverty.

Solution:
A fully revitalized brand and a messaging strategy that explained “teen pregnancy” in a fresh and powerful way and gave donors a new way to understand both the problem as well as Almost Home’s solution. A powerful and targeted new website that drives engagement, volunteerism and donations, with resources for young moms in need of Almost Home’s work. Identification of what their donor profile has in common with their moms - an overcomer nature, determined to rise against all odds.

Results:
Young moms felt dignified and inspired by the new brand that better represented them. Board engagement and pride increased along with excitement to share the Almost Home story. Donations increased through exposure to the website, which better communicated Almost Home’s impact. The response was overwhelming as all stakeholders felt the brand finally represented the quality of the important work happening every day.